Source: http://feedproxy.google.com/~r/Techcrunch/~3/wSvFGNYDLiY/
Monday, January 10, 2011
Meetup Perks Helps Local Groups Find Local Sponsors
Everybody, it seems, is getting in on the local offers game. Now, so is Meetup, one of the most local sites out there, with Meetup Perks. Meetup Perks just launched today, with the aim to make it easier for local businesses to find groups to sponsor by offering discounts and other deals. There are about 80,000 groups on Meetup, including everything from tech meetups and car enthusiasts to hiking and cooking groups. About 30,000 businesses already offer some of these groups deals, discounts, and other perks from local businesses. But up until now these sponsorships have all been informal and done directly between the groups and local merchants. With Meetup Perks, Meetup is creating a self-serve platform that makes it easier for merchants to find groups to sponsor and for group organizers to opt into receiving deal offers.
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